The host regrets selling many ELF shares in the past and started buying again in 2026; he treats ELF as a long-term hold and buy-on-weakness compounder with a large public-account gain.
SourceSettled on the T+20 window — a call counts only if it beat SPY. Same rules as the scorecard. Fewer than 3 settled calls are not scored; small samples say nothing about skill.
The host regrets selling many ELF shares in the past and started buying again in 2026; he treats ELF as a long-term hold and buy-on-weakness compounder with a large public-account gain.
SourceConsensus reflects only the views of covered YouTubers. It is not market expectation and not investment advice.
ELF is the better buy over Estée Lauder with far more long-term revenue, margin and EPS opportunity; he discloses holding substantially more ELF in private portfolios.
The host has long expected ELF to exit the year between $120 and $140, and views it as one of the stocks rising regardless of market direction.
SourceHe grades the latest ELF quarter very highly, citing 51% net sales growth, 579% operating income growth, 900% EPS growth, a much stronger balance sheet and raised 2027 guidance above $2 billion of revenue; net margin is still thin and the stock is no longer the $49 bargain, but he keeps a 120-140 year-end target, a 300-500 long-term view and repeats that it is still a buy.
SourceElf trades at $109 and the host previously said it would exit this year between $100 and $140 (a $120 midpoint), implying further upside. Analyst revenue growth and EPS estimates are too bearish given the brand's retail expansion and international growth. He has owned the stock since 2019.
Source1 YouTuber has mentioned ELF in the last 7 days; 3 are needed to form a consensus. Their own words are below, each with a link back to the source video.
The host regrets selling many ELF shares in the past and started buying again in 2026; he treats ELF as a long-term hold and buy-on-weakness compounder with a large public-account gain.
ELF is the better buy over Estée Lauder with far more long-term revenue, margin and EPS opportunity; he discloses holding substantially more ELF in private portfolios.